Last Updated: 26th January 2026
RUMA (“we,” “our,” or “us”) operates this online store and website, including all related content, features, tools, products, and services (collectively, the “Services”) to provide customers with a smooth and curated shopping experience. Our store is hosted by Shopify, which helps us power the Services and process transactions.
This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, browse products, place an order, create an account, contact us, or otherwise interact with our Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in matters relating to personal information.
By using any part of our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described below.
PERSONAL INFORMATION WE COLLECT
When we use the term “personal information,” we mean information that identifies you, relates to you, or could reasonably be linked to you. This does not include information that has been anonymized or de-identified so that it cannot be connected back to an individual.
Depending on how you interact with our website and the Services, we may collect personal information such as your name, email address, phone number, billing address, shipping address, payment information, transaction details, and information connected to your customer account. We may also collect details about the products you view, add to your cart, purchase, return, exchange, or cancel, along with your past purchases and shopping activity.
When you communicate with us, we may collect and store the information included in those messages, including customer support requests and related details. We may also collect technical information when you visit our store, such as your device type, browser information, IP address, network connection, and information about how you interact with the website. This can include usage data like pages viewed, time spent on pages, and actions taken while browsing.
WHERE YOUR INFORMATION COMES FROM
We may collect personal information directly from you when you place an order, sign up for an account, enter your information on our website, or contact us. We may also collect information automatically through cookies and similar technologies when you browse our store. In some cases, we collect or receive personal information through service providers that help us run our store, such as payment processors, shipping and fulfilment partners, customer support tools, and analytics platforms. We may also receive information through third-party partners, where allowed by law.
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to operate and improve our Services, process orders, fulfil purchases, provide customer support, and manage your account. This includes processing your payments, coordinating shipping and delivery, handling returns and exchanges, and sending you important updates about your order or account.
We may also use your information to personalize your shopping experience, such as remembering your preferences and recommending products based on your shopping activity. In addition, we may use personal information for marketing and promotional purposes, including sending emails, text messages, or other communications to share offers, updates, or announcements about our products and Services. If you no longer want to receive promotional messages, you can unsubscribe at any time using the unsubscribe link included in our emails.
We also use personal information to help keep our website and customers safe. This includes protecting accounts, preventing fraud, detecting suspicious activity, and investigating potential illegal or harmful behaviour. Your personal information may also be used when we are required to comply with legal obligations, respond to lawful requests, enforce our policies, or resolve disputes.
HOW WE SHARE PERSONAL INFORMATION
We may share your personal information with third parties when necessary to run our business and deliver our Services. This can include Shopify, payment processors, fulfilment providers, shipping carriers, analytics services, customer support platforms, and other vendors who assist us in operating the website and processing transactions.
We may also share information with advertising and marketing partners in order to promote our products, measure performance, and display advertisements that may be relevant to you based on your activity. Depending on where you live, you may have the right to limit certain types of data sharing used for targeted advertising.
In certain cases, we may share personal information when you request it or give consent, such as when you choose to use integrations or connect with third-party tools. We may also disclose information within our corporate group or with affiliates where appropriate. If RUMA is ever involved in a merger, sale, acquisition, bankruptcy, or business transfer, your information may be transferred as part of that transaction.
We may also disclose personal information if required to do so by law, legal process, or government request, or when necessary to protect the rights, safety, and security of our Services, our customers, and our business.
SHOPIFY AND YOUR DATA
Our store is hosted by Shopify. Shopify may collect and process personal information about your access to and use of the Services in order to provide and improve the platform and help us operate our store. Information you submit through the Services may be transmitted to Shopify and to third parties located in countries other than where you reside.
To help merchants grow and operate effectively, Shopify may provide enhanced features that incorporate information obtained through customer activity across multiple Shopify-powered stores. In such cases, Shopify may act as a controller or responsible party for certain processing activities. If you would like to learn more about how Shopify handles personal information, you can review Shopify’s consumer privacy resources through their official channels.
THIRD-PARTY LINKS
Our website may include links to third-party websites or services that are not owned or controlled by RUMA. If you click on a third-party link, your activity and information will be governed by that third party’s privacy policies and practices. We are not responsible for the privacy, security, or content of external sites.
CHILDREN’S PRIVACY
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it. As of the date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age as those terms may be defined under applicable laws.
SECURITY AND RETENTION
We take reasonable steps to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. For this reason, we recommend that you avoid sending sensitive information using unsecured channels.
We retain personal information for as long as necessary to provide our Services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements and policies. The length of time we keep information may depend on account activity, purchase history, legal requirements, and the nature of the information.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have rights related to your personal information. These may include the ability to request access to the information we hold about you, request corrections, request deletion, or request a copy of your information in a portable format.
You may also opt out of promotional emails at any time by using the unsubscribe option included in our marketing emails. Even if you unsubscribe, we may still send messages that are necessary for order processing, account updates, or customer service purposes.
We may need to verify your identity before responding to certain requests, as allowed or required by applicable law. Where permitted, you may also appoint an authorized agent to make requests on your behalf, although we may request proof of authorization.
COMPLAINTS AND CONTACTING US
If you have questions about this Privacy Policy or concerns about how your personal information is handled, you may contact us at any time. Depending on where you live, you may also have the right to submit a complaint to your local data protection authority.
INTERNATIONAL TRANSFERS
Your personal information may be stored and processed in countries outside of the one you live in. If we transfer personal information out of the United Kingdom or European Economic Area, we rely on recognized legal transfer mechanisms such as Standard Contractual Clauses, or other legally approved safeguards, unless the destination is deemed to provide an adequate level of data protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, business needs, or legal requirements. When we make updates, we will post the revised version on this page and update the “Last Updated” date. If required by law, we will provide additional notice.
CONTACT US
If you have any questions about this Privacy Policy, your personal information, or would like to make a privacy-related request, you may contact us at:
